The spreadsheet Somewhere today an owner is looking at a spreadsheet with two columns. One is salaries. The other is a software subscription. The second column is smaller, and the meeting is about how many names to move from the first column to the second. Before anything else, which spreadsheet. Some owners are looking at…
I wrote the soft version. I was wrong. A while back I published a piece telling business owners to stop selling AI to their employees. Resistance is fear, not stubbornness, I said. Mandates produce compliance theater. Run a two-week pilot on one task. Make the skeptics your evaluators. Credit the people, not the tool. Give…
Ten days. On September 2, the heads of the biggest AI companies on earth stood in front of the G20’s technology ministers and argued against heavy regulation. Too much rule-making. Too much friction. Let us build. On September 12, one of them published an essay saying the industry must slow down. Deliberately. On purpose. The…
The Pattern Behind Most AI Failures When a major company has a public AI failure, it is tempting to make the story simple. The technology failed.The company moved too fast.Someone made a bad decision. Sometimes those things are true. But usually, the real story is more complicated. Most large companies have smart people working on…
Your AI Strategy May Be Your Doom Your AI strategy may not save your business. It may bankrupt it. Not because AI is useless. Not because ChatGPT is bad. Not because every new AI tool is a scam. The real danger is more subtle than that. AI works. And because it works, businesses are rushing…
The Power and Boundary of Language Models Before going any further, we need to be honest about what large language models already are. They are extraordinary. It has become fashionable in some circles to dismiss them as “just autocomplete.” That phrase is technically useful in one narrow sense, but intellectually lazy in almost every other.…
The Old Ad Game Is Ending For years, paid advertising felt like one of the great equalizers for small businesses. You did not need a massive sales team. You did not need a national brand. You did not need a giant marketing department. If you had a good offer, a decent ad, and a clear…
SEO Broke, and Most Business Owners Haven’t Noticed HubSpot lost 70-80% of its organic traffic. Not a typo. One of the most sophisticated content marketing operations on the internet — a company whose entire growth engine was built on SEO — watched most of its search traffic disappear. CNN was down 27-38%. Forbes, by some…
Today, Artemis II returns to Earth. A historic moment. Years of work. Real astronauts. Real science. But last night — before any of it happened — fake AI-generated images and video of the landing were already circulating online. Manufactured. Staged. Designed to look real. Not art. Not satire. Not opinion. A deliberate attempt to get…
The Resistance Is Real (And It’s Not What You Think) Let’s start with an honest moment. You’ve seen the potential. You’ve watched the demos, read the case studies, maybe even used AI tools yourself and felt that spark of this changes everything. So you brought it back to your team, ready to share the excitement…