The spreadsheet Somewhere today an owner is looking at a spreadsheet with two columns. One is salaries. The other is a software subscription. The second column is smaller, and the meeting is about how many names to move from the first column to the second. Before anything else, which spreadsheet. Some owners are looking at…
GPT Enterprise is the AI business suite for companies that want to stop losing what their people know: a Digital Brain that answers with sources, custom assistants, a content studio, a project copilot and a meeting agent that sends the recap.
I wrote the soft version. I was wrong. A while back I published a piece telling business owners to stop selling AI to their employees. Resistance is fear, not stubbornness, I said. Mandates produce compliance theater. Run a two-week pilot on one task. Make the skeptics your evaluators. Credit the people, not the tool. Give…
Ten days. On September 2, the heads of the biggest AI companies on earth stood in front of the G20’s technology ministers and argued against heavy regulation. Too much rule-making. Too much friction. Let us build. On September 12, one of them published an essay saying the industry must slow down. Deliberately. On purpose. The…
The Pattern Behind Most AI Failures When a major company has a public AI failure, it is tempting to make the story simple. The technology failed.The company moved too fast.Someone made a bad decision. Sometimes those things are true. But usually, the real story is more complicated. Most large companies have smart people working on…
Your AI Strategy May Be Your Doom Your AI strategy may not save your business. It may bankrupt it. Not because AI is useless. Not because ChatGPT is bad. Not because every new AI tool is a scam. The real danger is more subtle than that. AI works. And because it works, businesses are rushing…
The Power and Boundary of Language Models Before going any further, we need to be honest about what large language models already are. They are extraordinary. It has become fashionable in some circles to dismiss them as “just autocomplete.” That phrase is technically useful in one narrow sense, but intellectually lazy in almost every other.…
The Yes-Man Problem We have all seen it happen. A great actor gets too powerful. A brilliant musician becomes untouchable. A famous director, founder, or creator becomes so successful that nobody around them wants to say the one thing they need to hear: “That’s not good.” Early in their career, they had friction. Editors challenged…
The First Technology Panic Long before anyone worried that artificial intelligence would make us lazy, fake, or less human, one of history’s greatest philosophers worried about something far more ordinary. Writing. In Plato’s Phaedrus, Socrates tells a story about the invention of writing. The concern was not mild. Writing, he warned, would damage memory. It…
The Old Ad Game Is Ending For years, paid advertising felt like one of the great equalizers for small businesses. You did not need a massive sales team. You did not need a national brand. You did not need a giant marketing department. If you had a good offer, a decent ad, and a clear…
